Court Shoes Market: Huge Growth Opportunities and Challenges to Watch in 2019
Court shoes mainly include shoes worn while playing court sports such as tennis, badminton, basketball, squash, and others. Recent trends such as customization via personalization, 3D printing, and the shoe knitting technology that are being followed by several top manufacturers are revolutionizing the global court shoes market as well as the overall sports footwear market. The increasing workload and changing lifestyles are major factors driving the need for healthy living. Sports competitions in badminton, tennis, basketball, squash, etc. are becoming popular. The increasing demand for comfortable and advanced court shoes is driving key players to launch new product lines that are made of high-quality fabrics. The use of advanced technologies to manufacture court shoes enhances the growth potential of the market. However, the increasing availability of counterfeit and low-quality products is a major concern to key players, as it affects their brand image and profitability in the market.
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The court shoes market is expected to expand at a good rate in the coming years. A key growth driver is increasing number of sports tournaments globally. Additionally, the growing awareness of the benefits of maintaining physical fitness and being healthy among the global population is helping in increasing the popularity of playing sports on courts. Increasing health issues and hectic work schedules have been compelling people to opt for sports as a form of exercise. As a direct result of this, the market is registering an increase in demand for shoes that people use for playing sports, and for participating in different sports events. Moreover, growing online sales of court shoes is one of the major factors that will have a positive impact on the market’s growth. The advancement in technology has increased the growth of court shoes. The market of court shoes is cost sensitive, and hence the increasing price of raw materials is seen as a factor that may hinder the growth rate during the forecast period. To overcome this restraint, key players vary the design, shape, size, and speed ratios of the shoes as per requirement to remain competitive in the market.
The court shoes market has been segmented on the basis of product type, end users, distribution channel, and region. In terms of product type, the court shoes market has been classified into badminton court shoes, tennis court shoes, squash court shoes, basketball court shoes, and others. On the basis of end users, the market has been segmented into men and women. Based on distribution channel, the court shoes market has been segmented into online and offline. The court shoes market has been divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America on the basis of region. In terms of region, it is estimated that North America and Asia Pacific would be the major revenue contributors to the market throughout the forecast period. In terms of market share, North America is one of the leading regions in the court shoes market as it is widely used by sports persons.
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Some of the key operating players in the court shoes market are Nike, ASICS, Adidas Group, K-Swiss, Amer Sports, Wilson, Puma, Reebok, Mizuno, Dunlop, New Balance, Lining, Skechers, Peak, Yonex, Lotto, Babolat, Fila, Diadora, Head, Joma and others. Celebrity endorsements and other digital marketing strategies adopted by key players in the market are spurring an increase in the demand for court shoes across the globe. Key players in the court shoes market are actively exploring various production and designing techniques to meet the growing demand for better sustainable sports footwear. Advances in the science of shoemaking have enabled vendors to focus on secondary consumer requirements like enhancement of performance, style, and comfort.
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