Latin America Digital Signage Market By Product (Kiosks, Menu Boards, Bill Boards, Sign Boards), Type (Hardware, Software, Services), Applications (Commercial, Industrial, Institutional, Infrastructure), Geography, Trends, Forecast (2017-2022)
The Latin America Digital Signage market is expected to grow from USD XX.XX Billion in 2016 to USD XX.XX Billion in 2022, at a CAGR of 8.15% during the period 2017 to 2022. Latin America has hosted two biggest spectacles of sports, i.e. 2014 FIFA World Cup and 2016 Summer Olympics. Both these events attract millions of viewers around the world and bring huge number of tourists to the region. While Brazil and the rest of the countries in this region are readying themselves for a carnival, the advertisers are getting busy to expand their business in this region to take full advantage of the two events. Digital Signage market will be a driving force for the advertisers and the investors either entering the market or establishing their stamp on the market. The demand in this region will increase for digital signage even after the two events because of the rising economy of the region.
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Communication has become an important aspect in every field. With the advancement in technologies, this has changed the way companies are communicating with their customers. One such way which has seen a tremendous growth is signage, which are used to provide information. Digital Signage, a subset of signage uses advanced methods like LCD, LED, OLED and projections to display content such as digital images, video, streaming media, and information and can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. These displays use content management systems which can be run either from personal computers and servers or regional/national media hosting providers.
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Touchscreen technologies and near field communications have provided an impetus to this market. These help in saving costs associated with traditional printed advertisements which are more time consuming and tedious to implement. Digital Signage are being used increasingly across different industry verticals as well as for relaying real-time information at different places. Vendors of both hardware and software are expanding their offerings to meet high market demand.
Some of the vendors mentioned in the report are Samsung, Cisco, HP, 3M, Scala, LG and ADFLOW Networks.
Who should be interested in this report?What the Report Offers
1) Market Definition for the Digital Signage Market along with identification of key drivers and restraints for the market.
2) Market analysis for the Digital Signage Market, with region specific assessments and competition analysis on a global and regional scale.
3) Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
4) Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
5) Identification and analysis of the Macro and Micro factors that affect the Digital Signage Market on both global and regional scale.
6) A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1) Vendors who are into manufacturing of these products as they can get an overview of what competitors are doing and also which markets they can look forward to expand their operations
2) Investors who are willing to invest in this market
3) Consultants who can have readymade analysis to guide their clients
4) Anyone who wants to know about this industry
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Table of Contents
1. Introduction 1.1 Key Findings 1.2 Research Methodology 2. Executive Summary 3. Market Insights 3.1 Market Overview 3.2 Factors Driving the Market 3.2.1 Reducing cost of displays 3.2.2 Growth in infrastructure 3.2.3 Focus on customer/user satisfaction 3.3 Factors Restraining the Market 3.3.1 Initial investments are high 3.3.2 Continuous supply of power remains a major concern 3.4 Industry Value Chain Analysis 3.5 Industry Attractiveness â€“ Porterâ€™s Five Forces 3.5.1 Bargaining Power of Suppliers 3.5.2 Bargaining Power of Consumers 3.5.3 Threat of New Entrants 3.5.4 Threat of Substitute Products or Services 3.5.5 Competitive Rivalry among Existing Competitors 3.6 Current Opportunities in Market 3.7 Industry Policies 4. Technology Overview 4.1 Technology Snapshot 4.2 Types of Digital Signage Displays 4.2.1 Liquid Crystal Display/Plasma 4.2.2 LED 4.2.3 Projection Screens 4.2.4 OLEDs 4.2.5 Others 4.3 Digital Signage Solutions 4.3.1 Hardware 4.3.2 Software 4.4 Digital Signage Applications 4.4.1 Industrial 4.4.2 Commercial 4.4.3 Infrastructure 4.4.4 Others 5. Digital Signage Market by Mode of Display 5.1 Liquid Crystal Display/Plasma 5.1.1 Introduction 5.1.2 Market Share and Forecast 5.2 LEDs 5.2.1 Introduction 5.2.2 Market Share and Forecast 5.3 Projection Screens 5.3.1 Introduction 5.3.2 Market Share and Forecast 5.4 OLEDs 5.4.1 Introduction 5.4.2 Market Share and Forecast 5.5 Others 5.5.1 Introduction 5.5.2 Market Share and Forecast 6. Digital Signage Market by Solution Type 6.1 Hardware 6.1.1 Introduction 6.1.2 Market Share and Forecast 6.2 Software 6.2.1 Introduction 6.2.2 Market Share and Forecast 7. Digital Signage Market by Appl
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