Breastfeeding Accessories Expansion to be Persistent During 2017-2031

Growth Prospects and Emerging Trends

Breastfeeding Accessories Expansion to be Persistent During 2017-2031

Press Release


Breastfeeding plays an important role in the growth, health, and development of newborn babies. Maternal breastfeeding is a physiological process. Sometimes, women need assistance to effectively feed their babies. In some cases such as temporary interruption of milk secretion and adopted baby cause difficulties in breastfeeding. Hence, breastfeeding accessories are used by lactating mothers to breastfeed the babies. Breastfeeding accessories include products such as nipple care products, breast pumps, baby scales, breast shells, breast pads, breast milk preparation and cleaning products, and breast milk storage & feeding. Lactating mothers use breast pumps for expression of milk from breast. It is used to stimulate lactation during low milk supply. Breast pumps are used primarily for relief from breast pain (engorgement) and for babies who are unable to suck milk. Breast milk storage and feeding sets are designed to decrease nipple confusion and are benzoyl peroxide (BPS) and bisphenol A (BPA) free. Breast milk storage bags are less expensive, convenient, and disposable. Breastfeeding accessories and supplies have gained high acceptance among working women population.

Increase in women employment rate, rise in population coupled with growing birth rate, and favorable government initiatives are the major factors that drive the breastfeeding accessories market. The population of working mothers is gradually rising along with changing lifestyle and fast-paced daily work schedules. Favorable health care policies are offered to working women in the private and public sectors. Additionally, working women have comparatively high disposable incomes and lack of time to breastfeed their babies. These factors increase demand for products such as breast milk feeding and storage supplies. Moreover, innovative products and advances in technology are boosting demand for breast milk feeding and storage supplies. However, high cost of investment to develop new devices and lengthy regulatory approval process are expected to hamper the growth of the breastfeeding accessories market.

The global breastfeeding accessories market can be segmented based on product, application, and region. In terms of product, the market can be categorized into breastfeeding pumps, breast shells, nipple care products, baby scales, breast pads, breast milk preparation & cleaning products, breast milk storage & feeding, and other accessories. Based on application, the global breastfeeding accessories market can be bifurcated into hospital grade and personal use. Geographically, the global breastfeeding accessories market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa.

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North America dominated the global breastfeeding accessories market, with major contribution from the U.S. The market in the U.S. is driven by increase in health care expenditure, highest women employment rate, and rise in patient awareness that drives demand for breastfeeding accessories products. North America accounts for substantially larger share of the global breastfeeding accessories market, followed by Europe. Developed countries such as Germany, the U.K. and France are the major markets for breastfeeding accessories in the region. Increase in demand for breastfeeding accessories in countries such as China, India, and Japan is expected to boost the breastfeeding accessories market in Asia Pacific. Factors such as rise in birth rate, growing economies with increasing women employment rate, and surge in expenditure on health care products boost demand for breastfeeding accessories in Asia Pacific. Affordability and unavailability of innovative breastfeeding accessories restrain the breastfeeding accessories market in developing and undeveloped regions such as Latin America and Middle East & Africa. Despite this, the breastfeeding accessories market in these regions is expected to witness gradual growth with contribution from some developing countries such as South Africa and Brazil.

Major players operating in the breastfeeding accessories market include Ameda, Inc., Artsana Group, Handi-Craft Company, Koninklijke Philips N.V., Medela LLC, Medline Industries, Inc., NUK USA LLC, Pigeon Corporation, and Tommee Tippee (Mayborn Group Limited).

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The regional analysis covers: North America (U.S. and Canada) Latin America (Mexico, Brazil, Peru, Chile, and others) Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg) Eastern Europe (Poland and Russia) Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand) Middle East and Africa (GCC, Southern Africa, and North Africa)

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